FOCUS GROUPS
CONSULTING
|
|
EXHIBITS
PRESENTATIONS
Attorneys and firms facing complex cases and trials turn to Trials & Tech for the guidance and expertise to ensure a successful outcome when the outcome matters most.
LIABILITY
DAMAGES
Trials & Tech's focus group services delivers instantaneous feedback and after session feedback and analysis to attorneys assessing the critical elements and themes to their matters. Our real world application and data driven foundation allows attorneys to really assess and analyze and dig deep to understanding potential jurors bias related to the elements of the case. Our services allow attorneys to see and understand the true potential and issues of thier case.
Focus Group Service Include
01
Facility Logistics, A/V & Material Preparation
04
Focus Group Facilitation, Deliberation Viewing, and Debrief Sessions
07
Critical Issues, Weaknesses and Landmines For Trial Preparation
02
Participant Recruitment, Compensation, and Confidentiality Agreements
05
Visceral and Cerebral Reactions to Your Credibility, Themes, & Arguments
08
In Depth Strategy Report: Most Persuasive Way to Win Your Jury
03
Questionnaire Design, Administration, & Reporting
06
Polling, Evaluations, and Feedback by Participant Demographics
09
Responsive, Results, and Unparalleled Partnership
Focus Groups
A focus group is an exploratory, creative conversation with a panel of surrogate jurors guided by our consultants. We prepare a script and questions in consultation with the trial team. The exercise can be conducted in a half-day or full-day sessions.
Focus groups are often structured in modular fashion, providing more feedback and earlier feedback than a traditional mock trial. This can be helpful in complex cases, so jurors can digest information in smaller increments and be allowed to discuss the presentations immediately after hearing them, rather than just once at the end as in a mock trial.
The surrogate jurors will deliberate freely, have discussions are led by our consultants, and sometimes a member of the trial team as well. This allow us to explore each issue in a more exhaustive fashion.
Focus groups can be useful early in the discovery process to:
-
Learn what native experiences, concerns, and ideas jurors bring to the case.
-
What level of education will jurors need on the subject matter.
-
Identify what trial themes will be most persuasive, and what types of fact witnesses will be needed.
-
Understand initial impressions, discover metaphors and analogies.
-
Ascertain reactions to arguments and bad facts, and what issues are relevant or irrelevant.